Creative Director: Tarek Sabbouh
Creative Manager: myself
Creative Producer: Maria Khairallah
Brand Team: Yasmine Djouhri, Elena Zayashnikova, Olga Troshina, Mili Unjia
Production team: AStudio
Director: Toufic Araman
Concept development and Styling: MILLE WORLD
Fashion Photographer : Sam Rawadi
Still Life Photographer: Sabrina Rynas
Set Design: Maria Villegas & Ilya Zykov
Still Life Set Design: FoodArtConcept
Flower Design: Friends For Flowers
Make-up: Amanda Kay
Hair: lvan Kuz
Way back before Netflix and TV took over, Hakawatis ruled the entertainment scene. Picture this: coffee shops packed with eager listeners, soaking up tales full of wild characters and valuable life lessons.
Now, fast forward to Jo Malone London's 2024 Ramadan campaign. It's like stepping into a fairy tale narrated by a Hakawati. This epic journey is all about values like kindness and togetherness, giving you a taste of our culture's heart and soul.